The
Value
of Search Engine Optimization
Our own clients and increasing
numbers of new enquiries have suggested that increased sales and improved
profits are the number one focus to survive and grow. All business owners
have indicated that their future growth includes internet exposure and
transactions as a critical success factor. In response we have tailored a
key offering for Website Search Engine Optimization (SEO).
Can increased
web traffic help your business? How much is the top spot on Google actually
worth? According to data from the ComWel network, it’s worth a ton –
double the traffic of the #2 spot, to be precise. What would increased
enquiries for your business mean to you? Are you able to work on leads to
convert them into sales?
In order to find out the value of SEO, we looked at
a sample of traffic coming into our network from Google and broke it down by
Google results placement. The top spot drove 34.35% of all traffic in the
sample, almost as much as the numbers 2 through 5 slots combined, and more
than the numbers 5 through 20 (the end of page 2) put together.
Obviously,
everyone knows that the #1 spot on Google is where you want to be, It’s
just kind of shocking to look at the numbers and see just how important it
is, and how much of a jump there is from 2 to 1.
The biggest jump,
percentage-wise, is from the top of page 2 to the bottom of page 1. Going
from the 11th spot to 10th sees a 143% jump in traffic. However, the base
number is very low – that 143% jump is from 1.11% of all Google traffic to
2.71%. As you go up the top page, the raw jumps get bigger and bigger,
culminating in that desired top position.
| Google Result |
Traffic |
Percentage |
| 1 |
2,834,806 |
34.55% |
| 2 |
1,399,502 |
16.96% |
| 3 |
942,706 |
11.42% |
| 4 |
638,106 |
7.73% |
| 5 |
510,721 |
6.19% |
| 6 |
415,887 |
5.05% |
| 7 |
331,500 |
4.02% |
| 8 |
286,118 |
3.47% |
| 9 |
235,197 |
2.85% |
| 10 |
223,320 |
2.71% |
| 11 |
91,978 |
1.11% |
| 12 |
69,778 |
0.85% |
| 13 |
57,952 |
0.70% |
| 14 |
46,822 |
0.57% |
| 15 |
39,635 |
0.48% |
| 16 |
32,168 |
0.39% |
| 17 |
26,933 |
0.33% |
| 18 |
23,131 |
0.28% |
| 19 |
22,027 |
0.27% |
| 20 |
23,953 |
0.29% |
Numbers are based on a sample of
8,253,240 impressions across the ComWel
network in Oct, 2010.
As you can see by
the table above there is a massive
traffic difference between positions
from Google.
We can help you increase
your rankings by optimizing your site.
If you have any questions or would like
more information on how search engine
optimizing can help your business,
please contact
us.
